20 Taon ng Katatagan: Cobra celebrates 20 years of hardwork, resiliency of the Filipino

For 20 years, Cobra has been a source of strength and endurance for hardworking Filipinos who fight and strive for themselves and for their loved ones.

As the brand celebrates its milestone, Cobra aims to give more meaning to Filipinos’ determination by realizing their inner light where real strength comes from.

With its anniversary campaign entitled “Ang Liwanag na ’To Nasa Loob Mo. (Para Sa’min) Pag Meron Ka Nito, Wala Kang Talo”, Cobra wants to highlight the brand’s mission for the past twenty years: to help everyday Pinoys show their inner strength to show up and keep going, because that is what winning really means.

It was from this theme that, according to Cobra’s Marketing Manager Apple de Belen, made the brand emphasized their goal in the years to come – to provide Filipinos light amidst darkness – “liwanag sa dilim” – which possesses inner strength from within and a key to making their dreams a reality.

“We believe that it symbolizes yung inner strength, yung hope, yung determination na meron tayo. Alam naman natin na sa panahon ngayon, napakahirap ng buhay. Minsan, parang ang dilim-dilim ng sitwasyon. But kahit ganoon ang nangyayari sa buhay natin, yung mga problemang kinakaharap natin, we believe that there is always a light within us. [M]agugulat ka sa sarili mo, the next day, babangon ka pa rin, papasok ka pa rin sa work, tuloy ka pa ring lumalaban,” she said.

And what better way to exemplify Cobra’s commitment than introducing their newest ambassador, Daniel Padilla: an award winning actor, and a model of quiet hard work which led him to stardom.

Padilla stressed how personal this opportunity is for him and expressed his gratitude for being chosen as part of the brand’s anniversary campaign.

“Sobrang relatable ng Cobra sa ‘kin. Why? Kasi hindi lang tungkol sa lakas ng katawan e. Tungkol siya sa lakas ng loob, ‘di ba? Yun naman ang puhunan nating lahat e,” he said.

“Araw-araw, may lumalaban, napapagod. Nadadapa tayo. Pero ang importante, pinipili nating bumangon all the time. Nakikita natin ang tunay na lakas na nasa loob nating lahat, at yun ang role ng Cobra (na) pinapaalala sa atin na meron kang lakas at liwanag. At kapag nilabas mo yun, wala kang talo,” he added.

Cobra Energy Drink has been a reliable staple of Filipinos who never fails to show up and fight every single day for themselves, for their loved ones and for their dreams. For 20 years and beyond, Cobra is not just a bottle filled with energy, but a push for inspiration to win every single day.