To celebrate its 23rd year in the country, The Coffee Bean & Tea Leaf Philippines transformed its Philippine-exclusive anniversary collection into a cultural experience through a series of heritage walks around Manila held from May 22 to 24, 2026.
The brand partnered with WanderManila to mount three specially curated walking tours inspired by the designs and stories behind its 23rd Anniversary Collection. These included the Talâ Tour in Binondo, the Lakbay Tour in Intramuros, and the Pamana Tour in Quiapo.
Beyond simply touring historical sites, the initiative aimed to highlight Filipino culture, heritage, and shared community experiences. Each walk reflected the narratives behind the anniversary tumblers while giving participants the chance to reconnect with the capital’s rich history.
Guests were encouraged to slow down and rediscover the stories woven into Manila’s historic districts, offering a deeper appreciation for the traditions, places, and communities that continue to shape Filipino identity today.
The Talâ Tour explored Binondo, the world’s oldest Chinatown, highlighting the district as a living archive of culture, resilience, and transformation. Guests visited Escolta and the historic First United Building, discovering how stories are preserved not only in written history, but also through architecture, tradition, and generations of lived experiences.
[Photos of Talâ Tour]
Inspired by the spirit of exploration, the Lakbay Tour guided guests through the historic streets of Intramuros, where every street and structure carries the weight of Philippine history. Participants visited iconic landmarks such as San
Agustin Church and Fort Santiago, immersing themselves in stories of heritage, resilience, and national identity.
[Photos of Lakbay Tour]
Meanwhile, the Pamana Tour highlighted the enduring cultural richness of Quiapo, where history remains deeply woven into everyday life. The tour emphasized that pamana, or heritage, is something continuously lived, shared, and passed on through generations. Guests explored landmarks including Plaza Miranda and Bahay Nakpil-Bautista while gaining a deeper appreciation for Quiapo’s vibrant community and traditions.
[Photos of Pamana Tour]
At the heart of the initiative was The Coffee Bean & Tea Leaf® Philippines’ commitment to creating meaningful moments through its Caring Cup philosophy. Beyond celebrating 23 years of serving coffee and tea, the heritage walks honored the communities, stories, and shared experiences that continue to shape the brand today.
As The Coffee Bean & Tea Leaf® Philippines continues its 23rd anniversary celebration, the heritage walks serve as a reminder that every cup, every place, and every shared experience carries a story worth remembering.
To learn more about Caring Cup and CBTL’s 23rd Anniversary, visit coffeebean.com.ph.
TATAK MNL 
Leave a comment