Puregold is well known for its iconic “hakot” experience, a fun and familiar part of Filipino grocery shopping that represents value and everyday wins. Bringing this idea beyond the store, Puregold introduced a fresh and exciting community event—the Puregold Hakot Relay Run—held at Burnham Green Park in Luneta on November 22. Held on November 22,... Continue Reading →
Canon joins Puregold CinePanalo 2026 to strengthen support for Filipino creatives
The Puregold CinePanalo Film Festival has officially named Canon Marketing Philippines as a partner for its 2026 edition, marking another milestone for the growing platform that spotlights emerging Filipino filmmakers. Now on its third consecutive year, the festival continues its mission to nurture local storytelling by teaming up with brands that encourage inventive filmmaking and... Continue Reading →
Puregold’s boys’ love series ‘Got My Eyes on You’ sparks kilig on TikTok
Puregold continues to champion fresh, inclusive storytelling with the release of its newest digital series, Got My Eyes on You. This Boys' Love (BL) vertical series is now making waves on TikTok, with its playful and kilig-filled episodes dominating For You Pages and fans asking for more with comments like “bitin naman!” and “next episode,... Continue Reading →
Puregold CinePanalo 2026 announces historic film grants: PhP5M for full-lengths, PhP200K for student shorts
Puregold CinePanalo returns in 2026 with a groundbreaking announcement: the festival is rolling out the largest production grants ever given in the history of Philippine film festivals. This year, seven directors of full-length films will each receive PhP5 million, while 20 student filmmakers will be awarded PhP200,000 to complete their short films. The initiative strengthens... Continue Reading →
A night of Original Pilipino Music: SB19, BINI, & more rock Puregold’s OPM Con 2025
The Philippine Arena was filled with loud cheers as SB19 and BINI—two of today’s most popular P-pop groups—kicked off Puregold’s OPM Con 2025. They were joined by other big names like Flow G, G22, KAIA, Skusta Clee, SunKissed Lola, and more, performing hit after hit for a sold-out crowd. Held on July 5, the concert... Continue Reading →
Final tickets for OPM Con 2025 to be released by Puregold Cubao this June 28
Puregold is set to open one last round of ticket sales for OPM Con 2025 following overwhelming public demand. The much-awaited music event, scheduled for July 5, will showcase top OPM acts including SB19, BINI, Flow G, Skusta Clee, KAIA, G22, and SunKissed Lola. This final opportunity to score tickets will happen on June 28... Continue Reading →
Your guide to scoring tickets for Puregold’s OPM Con 2025
Get ready, music fans—Puregold’s OPM Con 2025 is set to take the stage on July 5, and it’s shaping up to be one of the year’s most electrifying music events. The lineup is stacked with local legends and rising stars alike, including SB19, BINI, Flow G, Skusta Clee, KAIA, G22, and SunKissed Lola, promising a night of unforgettable OPM performances.... Continue Reading →
Zaijian Jaranilla all grown up in Puregold’s digital series ‘Si Sol at si Luna’
Zaijian Jaranilla is stepping out of his comfort zone and into a more daring chapter of his acting journey with the new series ‘Si Sol at si Luna’, where he takes on a bold and unconventional role that has quickly become a topic of online buzz—especially after the trailer dropped, revealing intense scenes, including a... Continue Reading →
CinePanalo 2025: ‘Salum’ triumphs in full-length, ‘Champ Green’ shines in student shorts
Hiligaynon full-length film Salum, directed by TM Malones, and Mindanaoan short film Champ Green, directed by Clyde Cuizon Gamale, claimed the top prizes in their respective categories at the second edition of the Puregold CinePanalo Film Festival. At the awarding ceremony, held on March 19 at The Elements, Eton Centris in Quezon City, Salum took... Continue Reading →
Puregold CinePanalo 2025 unveils filmmakers, star-studded lineup, offering millions in grants
Filmmakers set to compete in the upcoming 2025 Puregold CinePanalo Film Festival were recently introduced at a press conference held at Artson Events Place in Quezon City. Building on the momentum of last year’s highly successful festival, this year’s edition promises an exciting lineup of fresh talent and compelling entries, further cementing Puregold CinePanalo as... Continue Reading →
