Puregold’s Hakot Relay is expanding its nationwide running series with a new challenge for individual runners as it heads to Vermosa Sports Hub in Imus City, Cavite, for its Southern Luzon leg on September 19. Now a three-leg nationwide event, the popular running series will make history in Southern Luzon by introducing its first-ever 8KM... Continue Reading →
A new platform dedicated to Filipino playwrights is set to take center stage as Puregold officially launches Teatro Panalo, an inaugural theater festival that will bring 12 original one-act plays and musicals from script to production. As part of its continuing commitment to champion Filipino creativity, the retailer is expanding its support beyond film and... Continue Reading →
Thousands of music fans are gearing up for Puregold OPM Con Generations 2026 as the highly anticipated concert has officially sold out ahead of its July 11 staging at the Araneta Coliseum. Taking the stage are some of the country's biggest OPM acts, including SB19, Ben&Ben, Alamat, Flow G, Skusta Clee, SunKissed Lola, G22, KAIA,... Continue Reading →
Fans have officially sold out Puregold OPM Con Generations 2026, filling all available seats for the much-awaited music spectacle set on July 11. The concert’s strong ticket sales underscore the popularity of its star-studded lineup, with music lovers eager to witness some of the country's biggest OPM acts perform on one stage. Scheduled at the... Continue Reading →
Music fans trooped to participating Puregold branches nationwide on June 12 as ticket selling for Puregold’s OPM Con Generations officially opened. Returning for its third year, the annual concert is set to take place on July 11 at the Smart Araneta Coliseum. The event continues to gain momentum as one of the most anticipated music... Continue Reading →
Puregold is kicking off its much-awaited ticket redemption activities for OPM Con Generations starting June 12, giving customers the chance to score free concert tickets through eligible grocery purchases. Set for July 11 at the Araneta Coliseum, the third installment of Puregold’s annual music event will feature a lineup of some of today’s biggest OPM... Continue Reading →
Puregold is once again putting the spotlight on Filipino music with the return of its highly anticipated concert event, OPM Con Generations, happening on July 11 at the Araneta Coliseum. As Original Pinoy Music (OPM) continues to shape Filipino culture, memories, and shared experiences across generations, the retail giant is mounting its most ambitious concert... Continue Reading →
Puregold staged the opening leg of its Hakot Relay 2026 in Iloilo, setting the tone for a wider nationwide run this year. Following the strong reception of its 2025 debut, the initiative returned with a more extensive rollout while continuing to provide meaningful support to Filipino communities. The Iloilo leg unfolded on April 25 at... Continue Reading →
Puregold concludes its Sari-Sari Stories campaign with the release of “Pangalan,” a tribute that recognizes the vital role sari-sari stores play in Filipino communities. The latest installment highlights how these small neighborhood shops continue to support daily routines, enable grassroots entrepreneurship, and foster strong community ties across the country. Building on earlier features such as... Continue Reading →
Puregold continues to spotlight Filipino sari-sari store owners and micro-entrepreneurs through its ongoing Sari-Sari Stories video series, with its latest installment featuring a special cameo from BINI leader Jhoanna. Titled “The Witness,” the short film presents a gentle coming-of-age love story that unfolds over the years, shaped by life’s changes, enduring routines, and the quiet... Continue Reading →
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