Puregold emphasizes sari-sari stores’ impact on local commerce, MSME development

Puregold concludes its Sari-Sari Stories campaign with the release of “Pangalan,” a tribute that recognizes the vital role sari-sari stores play in Filipino communities. The latest installment highlights how these small neighborhood shops continue to support daily routines, enable grassroots entrepreneurship, and foster strong community ties across the country. Building on earlier features such as... Continue Reading →

April 5, 2026 0

BINI’s Jhoanna makes special cameo in Puregold short film honoring sari-sari store owners

Puregold continues to spotlight Filipino sari-sari store owners and micro-entrepreneurs through its ongoing Sari-Sari Stories video series, with its latest installment featuring a special cameo from BINI leader Jhoanna. Titled “The Witness,” the short film presents a gentle coming-of-age love story that unfolds over the years, shaped by life’s changes, enduring routines, and the quiet... Continue Reading →

January 30, 2026 0

Puregold turns its iconic “hakot” experience into a fun community relay run

Puregold is well known for its iconic “hakot” experience, a fun and familiar part of Filipino grocery shopping that represents value and everyday wins. Bringing this idea beyond the store, Puregold introduced a fresh and exciting community event—the Puregold Hakot Relay Run—held at Burnham Green Park in Luneta on November 22. Held on November 22,... Continue Reading →

November 29, 2025 0

Puregold’s ‘Got My Eyes on You’ reveals realities of modern dating

Puregold’s TikTok BL series Got My Eyes on You offers a fresh perspective on how romance can develop between two driven colleagues who are both aiming for the same promotion. The story centers on Drew (Miko Morales) and Shawn (Esteban Mara), whose different backgrounds and shared ambition unexpectedly bring them closer instead of pushing them... Continue Reading →

November 14, 2025 0

Puregold’s boys’ love series ‘Got My Eyes on You’ sparks kilig on TikTok

Puregold continues to champion fresh, inclusive storytelling with the release of its newest digital series, Got My Eyes on You. This Boys' Love (BL) vertical series is now making waves on TikTok, with its playful and kilig-filled episodes dominating For You Pages and fans asking for more with comments like “bitin naman!” and “next episode,... Continue Reading →

September 18, 2025 0

Discover the cast of Puregold Channel’s BL series ‘Got My Eyes on You’

This September 3, Puregold Channel introduces Got My Eyes on You, its newest vertical boys’ love series that will stream exclusively on TikTok. The show takes viewers on a rollercoaster ride with its thrilling enemies-to-lovers storyline. At its heart lies a compelling question: would you risk losing a career promotion you’ve worked hard for, just... Continue Reading →

September 3, 2025 0

Puregold CinePanalo 2026 opens submissions with no theme or genre limits

The Puregold CinePanalo Film Festival is back for its third year, giving filmmakers more room to tell their stories without boundaries. For its 2026 edition, the festival has officially lifted restrictions on theme, topic, and genre—marking a major shift from the guidelines of previous years. Earlier editions highlighted wholesome and inspirational narratives under the banner... Continue Reading →

August 30, 2025 0

Eight things to look forward to in Puregold Channel’s BL series ‘Got My Eyes On You’

Puregold Channel is ready to capture the hearts of BL fans with its latest offering, Got My Eyes On You. The new series will premiere on TikTok on September 3, adding another must-watch title to the platform’s growing lineup of digital content. With excitement building up for its launch, here are eight reasons why Got... Continue Reading →

August 30, 2025 0

Gen Z and millennials relate to love and loss in Puregold’s ‘Si Sol at si Luna’

In Episode 10 of Puregold Channel’s popular digital series Si Sol at si Luna, titled The Eclipse, the story takes a deeply emotional turn as Sol (Zaijian Jaranilla) and Luna (Jane Oineza) confront their feelings during a rare lunar eclipse. The celestial phenomenon acts as a fitting backdrop for the characters’ inner struggles, reflecting the... Continue Reading →

August 8, 2025 0

It’s girl power with BINI, G22, KAIA on one stage via Puregold OPM Con 2025

What once seemed like a far-fetched wish among PPop enthusiasts became a reality on July 5, as BINI, KAIA, and G22 shared the stage at the massive Philippine Arena during Puregold’s OPM Con 2025. It was a spectacle no fan expected but all were thrilled to witness—three powerhouse girl groups uniting in a moment that... Continue Reading →

July 15, 2025 0

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