Puregold Teatro Panalo has attracted 373 entries for its inaugural festival, signaling strong interest in the new platform for original Filipino theater. The theater initiative is presented by Puregold and produced and organized by Wishbone Collective, Inc. It was created to discover and develop Filipino stories and help bring them from the written page to... Continue Reading →
Aspiring playwrights looking for an opportunity to bring their original work to the stage can turn to Puregold Teatro Panalo, a new platform created to spotlight Filipino theatre works. The program is currently accepting original one-act plays and musicals, with selected entries set to receive professional stagings as part of its inaugural festival in 2027.... Continue Reading →
Puregold’s Hakot Relay is expanding its nationwide running series with a new challenge for individual runners as it heads to Vermosa Sports Hub in Imus City, Cavite, for its Southern Luzon leg on September 19. Now a three-leg nationwide event, the popular running series will make history in Southern Luzon by introducing its first-ever 8KM... Continue Reading →
A new platform dedicated to Filipino playwrights is set to take center stage as Puregold officially launches Teatro Panalo, an inaugural theater festival that will bring 12 original one-act plays and musicals from script to production. As part of its continuing commitment to champion Filipino creativity, the retailer is expanding its support beyond film and... Continue Reading →
Thousands of music fans are gearing up for Puregold OPM Con Generations 2026 as the highly anticipated concert has officially sold out ahead of its July 11 staging at the Araneta Coliseum. Taking the stage are some of the country's biggest OPM acts, including SB19, Ben&Ben, Alamat, Flow G, Skusta Clee, SunKissed Lola, G22, KAIA,... Continue Reading →
Fans have officially sold out Puregold OPM Con Generations 2026, filling all available seats for the much-awaited music spectacle set on July 11. The concert’s strong ticket sales underscore the popularity of its star-studded lineup, with music lovers eager to witness some of the country's biggest OPM acts perform on one stage. Scheduled at the... Continue Reading →
Music fans trooped to participating Puregold branches nationwide on June 12 as ticket selling for Puregold’s OPM Con Generations officially opened. Returning for its third year, the annual concert is set to take place on July 11 at the Smart Araneta Coliseum. The event continues to gain momentum as one of the most anticipated music... Continue Reading →
Puregold is kicking off its much-awaited ticket redemption activities for OPM Con Generations starting June 12, giving customers the chance to score free concert tickets through eligible grocery purchases. Set for July 11 at the Araneta Coliseum, the third installment of Puregold’s annual music event will feature a lineup of some of today’s biggest OPM... Continue Reading →
Puregold is once again putting the spotlight on Filipino music with the return of its highly anticipated concert event, OPM Con Generations, happening on July 11 at the Araneta Coliseum. As Original Pinoy Music (OPM) continues to shape Filipino culture, memories, and shared experiences across generations, the retail giant is mounting its most ambitious concert... Continue Reading →
Puregold staged the opening leg of its Hakot Relay 2026 in Iloilo, setting the tone for a wider nationwide run this year. Following the strong reception of its 2025 debut, the initiative returned with a more extensive rollout while continuing to provide meaningful support to Filipino communities. The Iloilo leg unfolded on April 25 at... Continue Reading →
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