The Puregold CinePanalo Film Festival has officially named Canon Marketing Philippines as a partner for its 2026 edition, marking another milestone for the growing platform that spotlights emerging Filipino filmmakers.
Now on its third consecutive year, the festival continues its mission to nurture local storytelling by teaming up with brands that encourage inventive filmmaking and strong visual narratives.
Canon, known worldwide for its leadership in imaging technology, has a long-standing commitment to uplifting creative communities. Its collaboration with Puregold CinePanalo reinforces the company’s dedication to helping develop Filipino talent and advancing the country’s filmmaking landscape.
“At Canon, we believe creativity thrives when passion is met with the right tools and support,” said Jian Liu, Director of Canon’s Consumer Imaging and Information Division. “By providing access to our professional cinema cameras and recognizing outstanding works, we aim to inspire the next generation of filmmakers.”
Under the partnership, Canon will grant camera and lens support to finalists in the Student Shorts category and host a cinematography workshop with IM Rentals, led by a top industry expert. The company will also present a special award during the festival’s Awards Night to celebrate exceptional visual storytelling.
Ivy Hayagan-Piedad, Puregold Senior Marketing Manager, said, “This important partnership with Canon gives Filipino filmmakers the tools and opportunities to further elevate their entries.”
Since its debut in 2024, Puregold CinePanalo has produced several award-winning films that revel in Filipino creativity. For its 2026 run, the festival will offer the largest production grant in Philippine film festival history—₱5 million each for seven full-length films and ₱200,000 each for twenty student shorts.
Puregold CinePanalo 2026 will run at the Gateway Cineplex 18, as well as select Ayala Cinemas.
Applications are still open for student filmmakers looking to join the Puregold CinePanalo. Interested participants must submit their applications to https://tinyurl.com/PCPFFShortsApp by 11:59 PM of November 25, 2025.
For further inquiries, applicants may email thesecretariat@cinepanalo.com or message its official Facebook page at facebook.com/puregoldcinepanalo.
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