Amid the glitz and glamour of the GMA Gala 2025, Filipino brand Amara Shia Jewelry stood out not only for its striking pieces but also for the story behind its rise. What began as a livestream-based venture has now become one of the Philippines’ most recognized jewelry houses—thanks to the vision of its CEO, Shina Sevilla-Aquino.
Shina, who made her mark online with the brand’s signature “shine check,” walked the red carpet in a Belle-inspired yellow gown paired with a bold, diamond-studded panther necklace. Beside her was her husband and COO, Ian Aquino, as they proudly represented Amara Shia and its journey built on trust, determination, and modern Filipino elegance.
The couple’s appearance wasn’t just a celebration of style—it also marked a major milestone for the brand: its fifth anniversary and the launch of its very own production house. This new facility sets the brand apart from many local players, as it is equipped with CAD technology, diamond verification tools, and advanced machinery. This underscores Amara Shia’s commitment to innovation and quality craftsmanship.
Throughout its growth, the brand has stayed true to its mission of creating accessible luxury for Filipinos. More than just selling jewelry, Amara Shia fosters a community, calling their loyal clientele “Ma’am Ko”—a term that has grown into a symbol of empowerment and belonging.
From its humble beginnings online to commanding attention on the red carpet, Amara Shia proves that Filipino entrepreneurship can shine on the world stage. All these while being grounded in heritage, driven by heart, and powered by bold ambition.
ABOUT AMARA SHIA JEWELRY
Amara Shia Jewelry is one of the country’s leading name in luxury jewelry. They offer a stunning collection of ready made and customized gold and diamond jewelry pieces that are perfect for any occasions.
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