On its third anniversary, Luxe Beauty and Wellness Group celebrated another milestone with a grand thanksgiving event at the prestigious Edsa Shangri-La, Manila. The masquerade-themed evening, adorned in shades of purple, brought together top distributors, brand ambassadors, and beauty and wellness leaders for a night of elegance, gratitude, and recognition. Filled with surprises and highlights, the event showcased Luxe’s continuous growth and innovation in the beauty and wellness industry.
The evening was hosted by Miss World 2nd Princess and Luxe Ambassador Ruffa Gutierrez and CJ Reyes, who welcomed guests both in-person and online, as the event was streamed live on Luxe Beauty and Wellness’ official social media page.
Winwyn Marquez shines as MUPH Muntinlupa
One of the night’s most anticipated highlights was the announcement and grand reveal of Winwyn Marquez as Miss Universe Philippines – Muntinlupa 2025. A special tribute video played before Marquez took the stage in a dazzling burlesque-inspired performance.
Following her performance, Luxe Beauty and Wellness CEO Anna Magkawas, who also serves as the Local Director for Miss Universe Philippines – Muntinlupa, joined Marquez on stage for an inspiring address.
“This crown is not just mine—it’s for everyone who believes in empowerment, beauty, and purpose,” said Marquez, expressing the Kapuso actress’ gratitude to Luxe Beauty and Wellness as well as her supporters.
Anna Magkawas praised Marquez’s dedication and representation of Muntinlupa: “Winwyn embodies the essence of a true queen—graceful, strong, and empowering. Luxe Beauty and Wellness is proud to support her journey in Miss Universe Philippines 2025.”
Introducing Luxe’s new brand ambassador, Kai Montinola
Another exciting revelation of the night was the introduction of Kai Montinola, one of the beloved housemates from the latest edition of Pinoy Big Brother (Gen 11), as Luxe Beauty and Wellness’ newest brand ambassador. The rising Kapamilya star delivered an electrifying performance and expressed her enthusiasm for joining the brand’s homey family.
“I am beyond thrilled to be part of Luxe Beauty and Wellness. Their commitment to innovation and empowerment aligns perfectly with my own values, and I can’t wait to represent this amazing brand,” Montinola shared.
Anna Magkawas welcomed her: “Kai is a perfect addition to the Luxe family. She embodies confidence, beauty, and authenticity—everything Luxe stands for.”
A night of recognition and milestones
The event also celebrated Luxe’s top-performing distributors, awarding them for their dedication and contribution to the brand’s success. Among the prestigious recognitions were the Grand Crown Distributor Award, Pillar of Excellence Award, and Loyalty Awards, with top distributors receiving trophies, certificates, and cash incentives.
Magkawas, in her keynote speech, reflected on Luxe’s remarkable journey, from its humble beginnings to becoming a powerhouse in the beauty and wellness industry.
“From a small dream during the pandemic, Luxe has grown into a movement of empowerment, beauty, and wellness. We are here today because of the trust and passion of our Luxe Family… And we are not stopping—2025 is all about you, our Luxe community!”
The event also featured an exclusive introduction to Luxe’s upcoming ventures, including the expansion of Luxe Lens Media Production, Philuxe Pharmaceuticals, and Luxe Gold, Luxe’s premium wellness drink line.
The celebration continued with a stellar lineup of entertainment, including a special performance by actress and singer Alexa Ilacad. The highly anticipated Masquerade Best Dressed Award added excitement, as guests showcased their most creative and elegant ensembles.
The grand finale featured a Same-Day Edit (SDE) video presentation, reliving the night’s best moments, followed by inspiring closing remarks, where Magkawas expressed her heartfelt gratitude to the Luxe community.
“To our Luxe Family, thank you for your unwavering support. We Luxe You! Here’s to more growth, beauty, and wellness in 2025 and beyond,” Magkawas concluded.
TATAK MNL 
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