SB19, Skusta Clee, and Flow G brought their star power to Bacolod as headliners for Puregold’s Sari-Sari Store MassKaravan and Concert, adding an unforgettable energy to this year’s MassKara Festival. Drawing a crowd of over 150,000 festival-goers, the concert transformed the Bacolod City Government Center into a hub of music, dance, and celebration.
Fans turned out in full force to experience Skusta Clee and Flow G’s rhythmic beats and SB19’s polished dance routines and harmonies, making the night a true highlight of the MassKara festivities. Additional performances from opening acts Project Juan and Esay rounded out the night, with Puregold’s MassKaravan leaving festival attendees with memories to cherish.
“Puregold has taken major strides in uplifting the voices of our local music talents,” shares Puregold President Vincent Co. “We’re proud to bring these talents to one of our country’s most spirited festivals–MassKara in Bacolod. Our sincere thanks to all who came out to enjoy the concert.”
The revelry was at an all time high as hordes of fans were over the moon, watching their favorite musicians live and up close at the Bacolod City Government Center. Loyal A’TINs such as Chariz and Katrina were likewise overwhelmed at the chance to see their favorities perform. Chariz happily stated that she didn’t have a personal favorite because “Lahat po idol ng anak ko!” Meanwhile, Katrina sent a special message to her bias Stell: “Good luck and good job! Hoping you grow as an individual but also as a group.”
Fans like Apple were also thrilled to see rap icons like Flow G. It’s clear that the rapper has left a positive impact on Apple who proudly proclaimed, “Idol! Nakaka-inspire!”

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While the concert was open to the public, Puregold kept their loyal members in mind for this major musical event. VIP and VVIP tickets that offered seated views of the concert were sold at select Puregold stories in Bacolod and Iloilo on October 5. This was Puregold’s way of giving back to everyday Puregold members that wanted the very best of the concert experience.
Furthermore, several lucky winners also claimed VIP passes given away by Puregold’s partner brands that had booths set up at the concert venue. Even more giveaways awaited Perks and Aling Puring members, as well. The first 2,000 to register for the concert received a free loot bag containing P300 worth of groceries to take home after the concert.
With the lively music, giveaways and promos, revelers at Puregold’s Sari-Sari Store MassKaravan and Concert felt a real sense of Pinoy celebration. The panalo stories of the musicians, the fans, and Puregold itself came together to create a night to remember for everyone that attended.

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