SB19-Puregold collab is here!

Puregold’s groundbreaking collaboration with SB19, the beloved Pinoy boy band, has sent ripples of excitement throughout the Filipino music scene. Affectionately dubbed the “Kings of P-Pop,” SB19 had been dropping hints about this partnership for weeks, sparking anticipation until Puregold’s official announcement via Instagram posts and stories capturing the band’s playful antics with shopping carts at Puregold.

Comprising Josh, Pablo, Stell, Ken, and Justin, SB19 has been instrumental in spearheading the P-Pop movement, captivating audiences worldwide with their extraordinary talent and unwavering dedication. Their journey, from grueling training sessions to achieving global recognition, stands as a testament to the power of passion and perseverance.

Despite facing challenges over the past year, including the demands of touring and the transition to independent management post-album release, SB19 remains resolute. They view these obstacles as opportunities for growth, fueling their drive to create even more authentic and impactful art. Through their collaboration with Puregold, SB19 aims to share their narrative of resilience and empower Filipinos to embrace their inner strength.

Teaming up with Flow G, BINI, and SunKissed Lola, SB19 emerges as a trailblazer in the realm of Original Pilipino Music. Puregold’s steadfast commitment to supporting local music ensures a bright future for this partnership, with exciting musical endeavors on the horizon.