Could Puregold be gearing up for a groundbreaking collaboration involving the country’s top music icons?
Social media is abuzz with speculation following Puregold’s cryptic teasers hinting at a potential partnership with the hottest names in the local music scene. The anticipation was ignited when Puregold dropped two tantalizing hints on April 12th, suggesting a forthcoming announcement involving some of the most prominent Pinoy pop artists.
The first teaser, unveiled in the morning, featured flashing letters on screen: SL, SB, FG, and BN, ultimately settling on the letters GRFSB, also incorporated into the video’s title, #Puregold_GRFSB. This initial teaser unmistakably hinted at something monumental in the works.



Later that day, another post, tagged #Puregold_GRFSB, provided additional clues. The video offered glimpses of silhouetted figures, including three groups and a solo artist, teasing more revelations to come in May 2024.
Puregold wasted no time in keeping fans on the edge of their seats. On April 17, they unveiled a snippet of a song by the band SunKissed Lola, renowned for their smash hit “Pasilyo” boasting over 204 million Spotify streams. This announcement solidifies SunKissed Lola as the inaugural band to join Puregold’s musical endeavor.
Fans eagerly anticipate fresh original music from SunKissed Lola, teased in the snippet. With lyrics like “Burahin ang anumang duda sa sarili mo” (Erase any doubts in yourself), the song promises to be an empowering anthem celebrating self-confidence. This sneak peek embodies Puregold’s signature “panalo” vibe in its marketing efforts.
It appears Puregold is set to make waves with this ambitious music collaboration. Music aficionados nationwide await with bated breath for further announcements and confirmations regarding the next artists set to unite with the retail giant.


