Social media content creator and influencer Boss Toyo (Jayson Luzadas in real life) is now part of up-and-coming Blvck Entertainment. For the first time, he faced the entertainment media to introduce his latest single aptly entitled “Rap Lord” and answer hot-seat questions.
During the mediacon, Boss Toyo shared his inspirational life story — from how he started to persevere in life to how he became an online sensation through his hit YouTube show “Pinoy Pawn Stars,” which is patterned after History Channel’s “Pawn Stars.”
The event hosted by Jack Logan at the headquarters of BLVCK Creatives Studio also gave the first look at the official music video of “Rap Lord,” which can also be viewed below.
Check out these snaps from Boss Toyo’s solo media conference for Blvck Entertainment:
More about ‘Boss Toyo’
Boss Toyo takes pride in his social media stats which are as follows: Boss Toyo on Facebook 471k, Boss Toyo Production on YouTube 383k, sitoyotohmahmen on Tiktok 85k. He produced his remarkable online show “Pinoy Pawn Stars” to give value not only to the possessions that artists have acquired through their hard work but also to recognize the artists themselves who have carved their names in the industry.
Part of Boss Toyo’s advocacy is his “Sugod Bahay” program where he visits different barangays in Metro Manila and gives people entertainment and surprises. He is also the producer of Geng Geng Network, a direct to Facebook channel that has different programs: “Pautang Nation” a show where the online audience can loan up to P5,000, “Battle of the Geng-Geng,” a game show which is patterned after “Family Feud” and “Tarantadong Pinoy,” a talent show for all who want to try their luck to online fame. All of these to help and entertain people. An entrepreneur at heart, Boss Toyo is founder to his own clothing line, Toyo Wear.
Beacause of Boss Toyo’s personality: creative, witty, naturally comedic, very spontaneous plus a passion for music are the characteristics that convinced Blvck Entertainment heads Engineers Louie and Grace Cristobal to sign him up as a “Blvck artist.” They believe that their collaboration of ideas can give birth to new and interesting concepts in content production, particularly, music. With Toyo bringing the good vibes to the company something unique, big and exciting is bound to happen.
Boss Toyo considers himself a newbie to the music industry but has already released 2 songs in music streaming platforms. His being friends with other Hip-hop artists like Flow G, Honcho and King Badger inspired him to be a rap artist as well. His goal is to create more songs because he believes that music has a very strong influence on people. “Rap Lord” his latest single, is his first to be released under Blvck Music. Music and lyrics by Engr. Louie Cristobal and Romel Afable with JG Beats as Beat Producer. And why “Rap Lord?” Simply because he wants to claim this title for his own. He just hopes that other rap artists will not get offended by this. Along with the music single is a music video directed by Edrex Sanchez and will be available on YouTube and music streaming platforms. The journey of Boss Toyo and Blvck Entertainment begins, and we can expect more interesting projects coming out soon.
Boss Toyo’s music video and media conference are made possible by Alkaviva Waters Philippines, Grace Electronics Philippines, GLC Infinite Waters International, Blue Green Dragon Marketing, LG Realty Development, Café Gracia and Blvck Creatives Studio.
TATAK MNL 
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