Head in the Clouds Festival to debut in Manila this December

MANILA, Philippines – 88rising’s globally recognized Head In The Clouds Music & Arts Festival is set to debut in Manila, The Philippines December 9-10, 2022 at SM Festival Grounds in Parañaque City.

With the LA flagship boasting over 60,000 attendees at the iconic Rose Bowl and having been dubbed “Asian Coachella”, 88rising’s Head in the Clouds Music & Arts Festival is the first festival of its kind devoted to celebrating Asian artists from around the world.

Selected by Fast Company as one of the top 10 most innovative live events companies in 2022, the first editions of Head In The Clouds Jakarta and Head In The Clouds Manila will feature top charting & trailblazing artists from around the world, unique and immersive live production plus culturally-inspired art & food experiences.

“We’re incredibly proud to bring Head in the Clouds to Manila and the Philippines, a city and country so close to so many of our hearts and families. We’re excited to build an unforgettable experience for our fans at Head in the Clouds Manila, because for us, that means everything” says 88rising CEO Sean Miyashiro.

Promoted by LiveMNL, the event and activation agency of Philippine media company KROMA Entertainment whose mission is to bring world-class talents to greater heights through multimedia mediums, the forthcoming collaboration of the two teams will be one to watch with homegrown creatives at the helm of creating a must-experience music event. LiveMNL head, Denise Seva shares that  “Head In The Clouds Festival is a unique cultural celebration in itself, and not just another music event. LiveMNL believes that bringing HITC to Southeast Asia seals 88rising’s reputation as a top-notch curator and supporter of growing Asian youth influence worldwide.”

Two-day passes will be on sale this Thursday, August 11th at 10AM at MNL.HITCFESTIVAL.COM. Follow the official @hitcmanila, @hitcfestival and @88rising social media accounts for more updates.

About 88rising

Founded in 2015, 88rising has long been a champion of Asian and Asian American talent, stories and culture. The company has gone from a leading record label to a transformative media company and is now the most recognized pan-Asian music company in the world and a leader in music, media and events celebrating Asian culture. 88rising was the first company to launch an Asian-centric music festival in the United States (Head in the Clouds Music & Arts Festival), the first to have an Asian R&B artist top the Billboard charts (Joji), and the first to launch an all-Asian, multi-genre music radio channel with SiriusXM in December 2020. 

About KROMA Entertainment

KROMA Entertainment is a TraDigital Entertainment company passionate about creators, talent, content and technology.  Its nine brands form a unique ecosystem that work to bring together our varying perspectives and points of view to create something new, special and trailblazing.

About LiveMNL

LiveMNL is KROMA Entertainment’s event and activation agency that curates and creates on-strat, on-time, and on-budget world-class events and productions in the Philippines – on-ground, online or hybrid.